Hello Fellow Misfit.

We incubate and accelerate bold ventures through
 challenger thinking and AI tinkering.

Our Mission

To liberate contrarian ideas
 from the tyranny of reason.

Strategy

Our misfitery focuses on the advancement of the four Ps.

image of a misfit hand pointing to our strategy
01

Product

We build brain-bending SaaS ideas from ideation to implementation.

02

Partnership

We have no interest in being angel investors, simply investing our dollars and stepping aside. Instead, we are guardian angels helping fellow misfit marketers to boldly reimagine their product innovation through smashable branding and the power of television.

03

Proof

Misfits can be nerds too. We love data. Whether we're dreaming up products from scratch, or partnering on ideas, we test, validate, scale… or go back and pound our head on the drawing board.

04

Prestidigitation

Magic through mayhem. We leave room for wonder and ponder. Here, serendipity will be given a permission slip to trump strategy, allowing the freedom to traverse bunny holes of strange misadventures in search of the supernatural.

Values

Be Unreasonable

Sound logic and reasoning are important. It also keeps people from building pyramids and rocket ships. We begin every journey being unreasonable. Setting goals of audacious undertakings. There will be plenty of time for the pundits to puke on your idea.

Solve Big Problems

There's only so much time in a day. And there's no shortage of shiny problems to solve, and clever ways to solve them. We prioritize big problems in need of 10x solutions.

Wandering is Still Work

Gantt charts can't capture the uncharted exploration needed to find the next big idea. Dedicated time to step outside the lines of our daily to-dos isn't a luxury, it's an expectation.

Fail Fantastically

Failing fuels winning. You don't get one without the other. It's going to take a full tank of failure to rocket past the mundane.

Embrace Unfair Advantages

Our sister agency, Marketing Architects, gives us an unfair advantage of capital, brainpower and technology. Our symbiotic relationship gives us the muscle needed to dig wide moats around our ideas, creating categories of one.

Sister Agency

Being a twisted sister has its benefits.

Our sister agency, Marketing Architects, is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent over 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges.

image of Marketing Architects website

Message a Misfit

If you're a fellow Misfit on a mission, let's connect.

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601 Carlson Parkway, Suite 110
Minneapolis, MN 55305
952-449-2500