We incubate and accelerate bold ventures through
challenger thinking and AI tinkering.
To liberate contrarian ideas
from the tyranny of reason.
Our misfitery focuses on the advancement of the four Ps.
We build brain-bending SaaS ideas from ideation to implementation.
We have no interest in being angel investors, simply investing our dollars and stepping aside. Instead, we are guardian angels helping fellow misfit marketers to boldly reimagine their product innovation through smashable branding and the power of television.
Misfits can be nerds too. We love data. Whether we're dreaming up products from scratch, or partnering on ideas, we test, validate, scale… or go back and pound our head on the drawing board.
Magic through mayhem. We leave room for wonder and ponder. Here, serendipity will be given a permission slip to trump strategy, allowing the freedom to traverse bunny holes of strange misadventures in search of the supernatural.
Sound logic and reasoning are important. It also keeps people from building pyramids and rocket ships. We begin every journey being unreasonable. Setting goals of audacious undertakings. There will be plenty of time for the pundits to puke on your idea.
There's only so much time in a day. And there's no shortage of shiny problems to solve, and clever ways to solve them. We prioritize big problems in need of 10x solutions.
Gantt charts can't capture the uncharted exploration needed to find the next big idea. Dedicated time to step outside the lines of our daily to-dos isn't a luxury, it's an expectation.
Failing fuels winning. You don't get one without the other. It's going to take a full tank of failure to rocket past the mundane.
Our sister agency, Marketing Architects, gives us an unfair advantage of capital, brainpower and technology. Our symbiotic relationship gives us the muscle needed to dig wide moats around our ideas, creating categories of one.
The founding members definitely fit.
Being a twisted sister has its benefits.
Our sister agency, Marketing Architects, is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent over 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges.
If you're a fellow Misfit on a mission, let's connect.